Frequently Asked Questions
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My professional career includes 12 years of service at Duke Energy where I did GIS and project management. While in college I wrote for Bowling Green State University’s Communications Department, and in high school wrote for the teen section in The Tribune Chronicle.
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I’ve worked for 8 pen names and these are the references who are open to being contacted: E.S. Brandon, M.A. Lakewood, and K.M. Gordon.
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When it comes to content, I start with a solid foundation. For each new release, I start by building a color palette, researching fonts, finding stock photos, and create a story board, THEN outline marketing strategies. For photography and videography, my goal is to create an entire world in my studio. I heavily rely on practical effects and natural lighting.
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For graphics I use Coolers, Texture Labs, Envato, Canva, and Procreate. For photos and video I use Lightroom, CapCut, and Canva.
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The initial discovery period when working with a client is crucial. When I begin with a new client, we meet and talk regularly. I am learning everything from how you speak (to know how to write posts in your voice), to how you want readers to feel, to what are your priorities. Some of the resources I offer are annual newsletter planners, annual content calendars, marketing pillar schedules, and planning meetings.
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Very collaborative and with open communication. So much of this job requires feedback and I want my clients to feel comfortable telling me when to change things. Most importantly, I want us to have a relationship grounded in trust. I want my clients to trust me to get the job done and work independently.